Diploma in Growth Hacking & Digital Marketing
A comprehensive 6-month diploma program designed to equip students with cutting-edge growth hacking strategies and digital marketing techniques to drive business growth in the modern digital landscape.
Duration: 6 months programLevel: Beginner to Advanced
What You’ll Learn
Advanced growth hacking strategies and frameworks
Comprehensive digital marketing across all channels
Data-driven marketing and analytics
Social media marketing and content strategy
SEO, SEM, and paid advertising campaigns
Hands-on projects with real business scenarios
Course Curriculum
Module 1: Module 1: Foundations of Digital Marketing
- Introduction to Digital Marketing
- Understanding the Digital Ecosystem
- Marketing Fundamentals and Strategy
- Consumer Behavior in Digital Age
Module 2: Module 2: Growth Hacking Fundamentals
- Growth Hacking Mindset and Methodology
- AARRR Framework (Acquisition, Activation, Retention, Revenue, Referral)
- Viral Marketing and Growth Loops
- Experimentation and A/B Testing
Module 3: Module 3: Search Engine Optimization & Marketing
- SEO Fundamentals and Best Practices
- Keyword Research and On-page Optimization
- Link Building and Off-page SEO
- Search Engine Marketing (SEM) and Google Ads
Module 4: Module 4: Social Media Marketing
- Platform-specific Strategies (Facebook, Instagram, LinkedIn, Twitter)
- Content Creation and Curation
- Social Media Advertising
- Community Management and Engagement
Module 5: Module 5: Content Marketing & Email Marketing
- Content Strategy and Planning
- Content Creation and Distribution
- Email Marketing Campaigns
- Marketing Automation
Module 6: Module 6: Analytics, Optimization & Capstone Project
- Google Analytics and Data Interpretation
- Conversion Rate Optimization
- Marketing ROI and Performance Metrics
- Final Capstone Project